Yangon, Myanmar

Yangon, Myanmar

Facing rising cases of the novel coronavirus disease and inadequate public awareness or uptake of protective practices, the city of Yangon developed an effective mass media campaign entitled “Let’s Beat COVID Together.” With a positive tone and a message of solidarity, the campaign served to unite the public around playing their part in preventing the spread of COVID-19 and in supporting patients and healthcare workers on the front lines. The campaign was broadcast on radio, TV and social media—reporting an online reach of over 3.5 million at the end of six weeks. As clear and accurate communication around the COVID-19 pandemic continues to be a priority, this whole-of-society collaboration in Yangon serves as a valuable model.

Key resources on COVID-19 and risk communication: