October 29, 2020

Technical Exchange: Creating Effective COVID-19 Messages to Reach People at High-Risk

Representatives from six cities across Europe and the Americas—Athens, Birmingham, Helsinki, Philadelphia, Sao Paulo and Vancouver—convened for a session in the COVID-19 PHC City Technical Exchange Series on targeted communications for vulnerable, higher risk residents. Participants shared experiences, strategies and good practices for delivering public health messaging with communities whose needs go beyond typical outreach efforts, whether because of language barrier, disability or because of challenging circumstances like homelessness or substance abuse.