September 28, 2020

Technical Exchange: Risk Communication Campaigns in the Americas during the COVID-19 Pandemic

COVID-19 responders from eight cities in the Americas—Cali, Guadalajara, León, Lima, Philadelphia, Quito, Santiago and Santo Domingo—convened for an important session of the PHC City Technical Exchange Series, to discuss strategies for effective communications campaigns during the pandemic. Participants took a critical look at the full lifecycle of a campaign, from planning and design, through to implementation and evaluation. A number of campaign strategies have proven successful in the region, including: engaging community influencers, graphic billboards and family-focused messaging.

Resources:

  • Presentation slides available here