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Hooking the next generation: how the tobacco industry captures young customers

Source: World Health Organization


Source: World Health Organization

Published: 23 May 2024

Young people across the world are urging governments to shield them from predatory tobacco marketing tactics. The industry targets youth for a lifetime of profits, creating a new wave of addiction. The latest data show that children are using e-cigarettes at rates higher than adults in many countries and globally an estimated 37 million youth aged 13–15 years use tobacco.